Information Foraging: Why Google Makes People Leave Your Site Faster

Useit.Com: Information Foraging: Why Google Makes People Leave Your Site Faster. Information foraging is the most important concept to emerge from Human-Computer Interaction research since 1993. Developed at Xerox PARC by Stuart Card, Peter Pirolli, and colleagues, information foraging uses the analogy of wild animals gathering food to analyze how humans collect information online. [Tomalak's Realm]

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